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Support ProVideo Coalition. Shop with. Shop Now. Share Our Article. Go to Comments. In a similarly engaging style, Brand Digital explains that in the quickly accelerating digital marketplace the basic principles of branding have not changed, but rather, are more important than ever. He clearly demonstrates that brand professionals have an unprecedented opportunity to use digital tools and media to learn more about their customers and offer experiences that better reinforce customer relationships - and build brand equity.
BrandDigital : simple ways top brands succeed in the digital world
He provides numerous examples of why, particularly in the digital arena, it's never been more important to gain significant insights about consumers; to establish a simple, compelling, and credible brand promise; and to make good on this promise. Along with putting into proper context the role Google, You Tube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology to build stronger brands and stronger bonds with their customers.
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BrandDigital: Simple Ways Top Brands Succeed in the Digital World
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